Audit an existing Apollo account with reads only: mailboxes and daily limits, domain authentication, live sequences that are not actually sending, Bounce Guard, performance history, lists, contacts, credits, Context Center, and website tracking. Graded findings, no changes. Use before running outbound on an inherited or client account, or when a campaign is not sending.

Protect the sending asset on Apollo: mailbox health, warmup, volume limits, bounce and incident response, sending schedule. Use before launching and whenever deliverability looks off.

Build a clean, enriched, graded lead list on Apollo: paginated search, dedupe, credit-aware enrichment, scoring signals, email verification, then grade. Use to build the full prospect list after the ICP is set.

Optional layer on top of email: add LinkedIn, call, and manual steps to an Apollo sequence and work the task queue they create. Apollo automates email only; the rest are human tasks. Use to run multichannel outbound on Apollo.

Write a 3-step, 2-variation cold email sequence matched to the persona (ATL or BTL) and build it in Apollo as an inactive draft. Use to write and create outbound sequences on Apollo.

Find the reason to reach out now. Offer-fit signal discovery, not a universal heat score. Use to identify and act on buying signals for a specific offer on Apollo.

Report a campaign's real results from Apollo's own analytics: per sequence, step, variant, and mailbox, plus meetings booked and opportunities, read-only. Use weekly, at the end of an experiment, or before deciding to scale, change, or stop a campaign.

Check a lead list before it goes into a sequence. Gives a deliverability readout (firm) and a targeting readout (advisory). Surfaces issues, never blocks. Use before enrolling any list.

Operator context for running B2B outbound on Apollo.io through the Apollo MCP. Load this first. Provides the Apollo tool map, universal deliverability and copy rules, the shared profile.yaml object, and routing to every other Apollo Operator skill. Use for any outbound task on Apollo: targeting, list building, sequences, deliverability, sending, or iteration.

Classify replies and compute positive reply rate, the metric that predicts revenue. Use to tell whether a campaign is actually working, not just getting replies.

Go back to leads who finished a sequence and never replied, which is 90%+ of any list. Covers when it is safe to re-approach (60-90 days), the permanent exclusions, re-verification, and bringing a genuinely new angle rather than another follow-up. Use for quarterly re-engagement passes or when a finished list looks dead.

Review a drafted cold email sequence for spam and deliverability risks (firm) and copy craft (suggestions). Advisory, never blocks. Use before building or activating a sequence.

The weekly operating cadence for running outbound continuously: Monday deliverability, Wednesday reply sweep, Friday retrospective, plus biweekly, monthly, and quarterly reviews. Use to run outbound as an ongoing system.