Design tests that can be trusted: hypothesis, sample size, duration, guardrails, and reading results correctly. Use when the user says things like "should I A/B test this"; "how long should this test run"; "is this result significant"; "variant B is winning after three days, can we stop"; "plan our experiment backlog"; "test two ad headlines properly".

Make a 15-30 second ad video for a business with CMO.so (beta): a storyboard from a brief, a post or a YouTube ad to follow, shown with its cost before anything is paid for; then each scene's picture, a moving clip, the narrator's voice, music, on-screen words and an end card with the real logo, cut into one video and posted on Reels, TikTok, Shorts, LinkedIn or Facebook. Use when the user says things like "make an ad video for us"; "turn this post into a short video ad"; "make a 20-second Reel about our offer"; "remake this YouTube ad for our brand"; "how much would a video ad cost?"; "change the voice-over in scene 2". Works with the CMO.so MCP server (cmo-so plugin).

Study competitors' ads in public ad libraries: angles, offers, formats and landing pages, and the gaps to own. Use when the user says things like "what ads are our competitors running?"; "look at competitor X in the Meta Ad Library"; "what angles are competitors using?"; "find gaps in competitors' advertising"; "who is bidding on our brand?"; "teardown of our competitors' ads".

Daily checks and root-cause diagnosis: anomalies, CPA spikes, pacing, and splits by day, hour, device and location. Use when the user says things like "why did our CPA jump?"; "run the daily ads check"; "conversions dropped yesterday, what happened?"; "should we turn ads off at night or on weekends?"; "is mobile converting worse than desktop?"; "which regions are wasting money?".

Restructure pages so AI assistants can quote them: direct answers, facts, sources, E-E-A-T signals and schema. Use when the user says things like "Make this page easier for AI to quote"; "Optimise this article for AI answers / AEO"; "Our page ranks on Google but AI never cites it"; "Rewrite this post so ChatGPT and Perplexity cite it"; "Add an FAQ and schema for AI search"; "Is this draft answer-ready?". Works with the CMO.so MCP server (cmo-so plugin).

Track what AI assistants say about the brand over time and catch wrong, outdated or damaging claims. Use when the user says things like "What does AI say about our brand?"; "ChatGPT has our pricing wrong"; "Monitor AI answers about us every week"; "AI says we don't have a feature we do have"; "Check how AI describes us after the rebrand"; "Catch it when AI gets our facts wrong". Works with the CMO.so MCP server (cmo-so plugin).

Find the questions people ask AI assistants about the market, how they are answered, and which sites get cited. Use when the user says things like "What do people ask ChatGPT about our market?"; "Give me prompts we should track in AI search"; "Which questions should we watch for AI visibility?"; "Who gets cited when people ask AI about [category]?"; "Keyword research, but for AI assistants"; "Turn our head terms into questions people ask AI". Works with the CMO.so MCP server (cmo-so plugin).

A one-off report on how the brand shows up in AI answers for its market and the few changes most likely to get it cited. Use when the user says things like "Run an AI visibility audit / GEO audit / AEO audit"; "Give me a baseline of how AI search treats our brand"; "Audit why ChatGPT and Perplexity leave us off their shortlists"; "What should we fix first to get into AI answers?"; "Before we spend on GEO, tell me where we stand"; "Quarterly check-up on our AI search presence". Works with the CMO.so MCP server (cmo-so plugin).

Work out which marketing drives revenue: models compared side by side, conversion paths and platform disagreements. Use when the user says things like "which channel actually drives our revenue?"; "Google says 50 conversions, Meta says 40, GA says 60, who's right?"; "compare first-touch and last-touch"; "what's our real CAC by channel?"; "is branded search really that good?"; "should we run a holdout test?".

Choose and run mainland-Chinese platforms (Xiaohongshu, WeChat, Douyin, Weibo, Zhihu, Bilibili): native notes, articles and video packs, compliance checks and a draft-only hand-off. Use when the user says things like "we're entering the China market, which social platforms?"; "write a Xiaohongshu note for our product"; "小红书笔记怎么写"; "turn this blog post into a WeChat Official Account article"; "how often can we push on our 公众号?"; "plan Douyin videos for our launch". Works with the CMO.so MCP server (cmo-so plugin).

A polished report for a client or the board (Markdown, HTML or PDF) with a plain-English narrative on top. Use when the user says things like "make a monthly report for my client"; "board report on marketing"; "turn these numbers into an executive summary"; "a 90-day marketing report as a PDF"; "what has Maggie done for us this quarter?"; "client-ready report on SEO and AI visibility". Works with the CMO.so MCP server (cmo-so plugin).

Find partners with the same audience and run joint content, webinars, bundles and integrations. Use when the user says things like "who should we partner with"; "co-marketing ideas with another company"; "plan a joint webinar with a partner"; "integration launch with our partner"; "newsletter swap"; "how do we pitch a partnership".

B2B cold outbound that gets replies: targeting, first lines, follow-ups, deliverability and multichannel cadences. Use when the user says things like "write a cold email to this prospect"; "build an outbound sequence"; "nobody replies to our cold emails"; "critique my cold email"; "set up cold email so it doesn't land in spam"; "plan an email + LinkedIn outreach cadence".

Fair, useful "X vs Y" and "alternatives to X" pages that rank and help buyers decide. Use when the user says things like "write a [us] vs [competitor] page"; "we need an alternatives to [competitor] page"; "people search for [competitor] alternatives, can we rank?"; "comparison page for our site"; "check our comparison pages are still accurate"; "best [category] tools roundup". Works with the CMO.so MCP server (cmo-so plugin).

Turn one article, podcast or video into LinkedIn posts, threads, emails, ad hooks and short videos. Use when the user says things like "repurpose this blog post"; "give me a week of posts from this article"; "make a thread out of this"; "turn this episode transcript into posts and a newsletter section"; "get more mileage out of our content"; "our case study is live, spread it across channels". Works with the CMO.so MCP server (cmo-so plugin).

Product and category pages, product schema, Shopping visibility and faceted navigation for online stores. Use when the user says things like "audit my product pages for SEO"; "why don't my products show in Google Shopping?"; "fix my product schema"; "my category pages don't rank"; "filters are creating thousands of duplicate URLs"; "SEO for my Shopify store".

Run a voluntary programme where employees and founders share the company's news in their own words: opt-in, share kits with varied angles, disclosure, staggered timing and honest tracking. Use when the user says things like "get our team to share our LinkedIn posts"; "set up an employee advocacy programme"; "write a share kit for staff"; "how do we get employees to post about the launch?"; "our founders should post more, how do we organise it?"; "can we make sharing company posts mandatory?". Works with the CMO.so MCP server (cmo-so plugin).

Check that search engines and AI answers can tell exactly who the business is — Organization and Product schema, sameAs links to every official profile, Wikidata, and one consistent name, description and contact details everywhere — and fix the gaps in order. Use when the user says things like "does Google know who we are?"; "AI answers get our company wrong"; "entity SEO"; "add us to the knowledge graph"; "Organization schema and sameAs"; "should we be on Wikidata?". Works with the CMO.so MCP server (cmo-so plugin).

Score and improve any copy, plan or campaign with a simulated panel of expert reviewers until it clears a quality bar. Use when the user says things like "expert panel this"; "score this copy"; "have a panel score these three versions"; "quality check this before we publish"; "get me a few expert opinions on this plan"; "rate these headlines".

Find, vet and brief creators, structure deals and measure what each partnership returns. Use when the user says things like "should we work with influencers?"; "find creators for our product"; "is this influencer worth it?"; "write a creator brief"; "how should we pay creators?"; "plan a gifting campaign with micro-creators".