> **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`social`): Tier 1 Too early · Tier 2 Useful · Tier 3 Useful. If the founder's tier >

> **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`funnel`): Tier 1 Useful · Tier 2 Useful · Tier 3 Useful. Appropriate at every serve

Full go-to-market marketing audit for /gtm audit <target>. Runs up to 5 parallel audit subagents with machine-validated outputs and produces a scored, date-stamped report that leads with what changed since the last audit - and never invents a number. Use when the user wants a full marketing/GTM audit, an overall website marketing review, or a composite GTM score. Also trigger for "audit my site", "review my marketing", "how's my GTM", "full marketing teardown", or "score my website".

Competitive intelligence for /gtm competitors <target>. Use when the user wants to identify competitors, analyze rival marketing and positioning, or find differentiation gaps and steal-worthy tactics. Also trigger for "who are my competitors", "analyze my competition", "competitive analysis", "how do rivals market", or "where can we differentiate".

Content engine strategy for /gtm content <target>. Builds the editorial plan around the buyers' jobs-to-be-done - 3-5 content pillars derived from the project's positioning, a pillar-and-cluster topic map, a publishing cadence sized to the founder's real weekly hours, and the repurposing system that turns each finished piece into a week of distribution. Strategy only - the writing happens in /gtm article and the atomizing in /gtm repurpose. Use when the user wants a content strategy, an editorial plan, or to decide what to write about and how often. Also trigger for "content strategy", "content plan", "editorial plan", "content engine", "what should I blog about", "topic map", "content pillars", or "should I start a blog".

AI-search visibility audit for /gtm geo <target> - get found and cited by ChatGPT, Perplexity, and Google AI Overviews. Audits citability (extractable value prop, quotable passages, Q&A content), AI-crawler access in robots.txt, server-rendered visibility, runs an evidence-based llms.txt reality check, maps brand-mention groundwork, and sets up monitoring where every claim is labeled observed, inferred, or unknown - never a fabricated zero. Use when the user asks about AI search or being recommended by AI assistants. Also trigger for "get cited by ChatGPT", "AI Overviews", "Perplexity", "AI search visibility", "GEO", "AEO", "LLM SEO", or "does AI know my product". For classic Google-ranking work, route to gtm-seo instead.

Terminal anti-AI pass for /gtm humanize <target> - strips the tells that make a draft read machine-written (hype vocabulary, stock phrases, "it's not X, it's Y" pivots, em-dash overuse, chatbot residue), then enforces the founder's voice and compresses. Runs standalone on pasted text or a file, and as the default closing pass for the writing commands. Use when the user wants a draft to sound human before it ships. Also trigger for "humanize this", "make this sound human", "this sounds like AI", "strip the AI tells", "de-AI this draft", or "make it sound like me".

Set up or update the project profile (PROFILE.md) that the rest of Adaptico OS uses as context, for /gtm init [name]. Runs a founder-friendly intake - stage diagnostic, ICP and goal, what customers would use instead (competitive alternatives, not just competitor names), why the last customers came looking, what's already been tried - and points existing interview notes at /gtm interviews. Use when the user wants to create, set up, or edit their project profile, or onboard a new project. Also trigger for "set up my startup", "create a profile", "onboard my project", or "start a new GTM project".

Landing page conversion-rate-optimization teardown for /gtm landing <target>. Use when the user wants a section-by-section CRO review of a landing or signup page with prioritized fixes. Also trigger for "optimize my landing page", "CRO review", "why isn't my page converting", "improve signups", or "landing page teardown".

Cold outbound sequences for /gtm outreach <target> - multi-touch, value-first cold email and LinkedIn DM sequences for founder-led manual outreach to land the first customers. Use when the user wants cold outreach, outbound, cold email, LinkedIn DMs, prospecting messages, or founder-led sales scripts. Also trigger for "write cold emails", "outbound sequence", "LinkedIn outreach", "how do I reach prospects", "cold DM", or "founder sales script".

Positioning analysis for /gtm position <target>. Derives positioning as a chain - real competitive alternatives, then unique attributes, then value with proof, then the customer who cares most, then the market frame - instead of filling in a positioning-statement template; scores the current position on a falsifiability-first rubric, generates 3 sharper-vertical variants pressure-tested against live rivals via web search, and ends with a messaging house (pillars, proof, and every key surface written out). Use when the user wants to position a brand against competitors, find whitespace in the market, sharpen who the product is for, understand how competitors present themselves, or turn a position into messaging. Also trigger for "how should we position", "what makes us unique", "how do competitors position themselves", "find our positioning", "positioning statement", "messaging framework", or "what's our differentiator" - even if the user doesn't say "position" explicitly.

Pricing page audit and value-based packaging design for /gtm pricing <target>. Challenges cost-plus pricing, anchors price to revenue gained or costs saved with an offer-strength check, designs 3 tiers with an honestly-badged anchored middle and annual-discount math (bundled calculator), and tears down or drafts the pricing page - FAQ with the AI-data-privacy answer, objection handling. Use when the user wants to set, raise, audit, or restructure pricing, packaging, or the offer. Also trigger for "how much should I charge", "price my product", "pricing page review", "design my tiers", "annual discount", or "am I charging too little".

Founder-sized classic-search (SEO) audit for /gtm seo <target>. Checks the cheap groundwork - crawlability, indexing, titles, headings, internal links - with exact fixes, then delivers an explicit "when to invest in active SEO" verdict tied to the founder's stage, including permission to skip it for now. Use when the user wants an SEO audit or asks about Google rankings, indexing, organic traffic, or on-page SEO. Also trigger for "SEO audit", "improve my rankings", "why am I not on Google", "keyword gaps", or "should I do SEO yet". For AI-answer visibility (ChatGPT, Perplexity, AI Overviews), route to gtm-geo instead.

> **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`leadmagnet`): Tier 1 Too early · Tier 2 Useful · Tier 3 Core. If the founder's tier