Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.

Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 77 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marketing, analytics, project management, and client operations. Also triggers on: marketing strategy, campaign plan, GTM launch, quarterly plan, marketing ops, full-funnel campaign, marketing audit, growth plan.

Client reporting, quality assurance, and financial operations management. Handles KPI frameworks, compliance audits, budget tracking, and launch checklists. Use when: managing client dashboards, ensuring brand compliance, conducting QA reviews, tracking marketing spend, ensuring GDPR/CAN-SPAM compliance, proofreading deliverables. Also triggers on: client reporting, QA, quality assurance, brand compliance, marketing budget, financial tracking, legal compliance, GDPR, CAN-SPAM, proofreading, launch checklist

Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry.

Field marketing, events, and webinars for B2B SaaS. Use this skill for conference and sponsorship selection, booth strategy, owned events and roadshows, executive dinners, the webinar program, and event-sourced pipeline measurement. Also triggers on: field marketing, events, conference, trade show, booth, sponsorship, roadshow, executive dinner, webinar, event ROI, event pipeline, user conference, meetups.

Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers) and for growing revenue from existing customers (adoption, expansion, churn-save, renewal marketing, net revenue retention). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal.

Complete B2B SaaS marketing agency powered by 77 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities.

Comprehensive social media operations for B2B SaaS brand building and engagement. Use this skill to develop LinkedIn strategy, manage Twitter/X presence, create YouTube content, engage on Reddit communities, build community, develop influencer and creator partnerships, vet a creator before paying them, start or fix a B2B podcast, book podcast guests and guest appearances, write show notes and transcripts, and execute organic social campaigns. Also triggers on: LinkedIn, Twitter/X, YouTube, Reddit, community, influencer, creator partnerships, influencer vetting, engagement rate, fake followers, engagement pods, FTC disclosure, sponsored post disclosure, media kit, social media strategy, organic social, employee advocacy, podcast, podcast strategy, podcast guesting, show notes, audiogram, episode transcript.