Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.

Competitive intelligence engine that deconstructs competitor positioning, surfaces exploitable weaknesses, and predicts competitive responses. Use when: competitive analysis, competitor research, competitive landscape, competitive intelligence, who are our competitors, how do we compete against.

Launch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget allocation, marketing budget, launch budget, how much to spend, budget planning, channel budget.

Audits how likely AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) are to cite your pages for the questions buyers ask, then ranks fixes by citation lift. Use when: ai search visibility, generative engine optimization, geo audit, aeo, llm citations, are we cited in ai answers, ai overviews, answer engine optimization.

Product-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user community programs. Use when: PLG strategy, product-led growth, community strategy, viral growth, referral program, developer community, user community, growth loops.

Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.

Interviews the team once and writes a single GTM_CONTEXT.md (ICP, positioning, voice, proof, competitors) that every other GTM skill reads, then scores how fresh and complete it is. Use when: set up gtm context, company context file, shared positioning file, brand context, icp file, onboard the gtm skills, context is stale, refresh positioning.

Creates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM presentation, launch plan deck, product GTM strategy, platform GTM, developer platform GTM, new product GTM.

Launch orchestration and readiness assessment engine with cross-functional workstream tracking and go/no-go gates. Use when: launch readiness, launch checklist, launch orchestration, go no go, launch plan, are we ready to launch.

GTM analytics and measurement framework that builds metrics architecture, dashboard specs, and alert systems. Use when: GTM metrics, launch metrics, measurement framework, KPIs, dashboard design, what should we measure, analytics framework.

Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.

Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion.

Partner and channel strategy architect that identifies, scores, and structures partnerships with mutual value propositions and co-GTM plans. Use when: partner strategy, channel partners, partnership, co-marketing, reseller strategy, integration partners, ecosystem strategy.

Product announcement and launch communications generator that creates coordinated multi-channel launch messaging from press releases to social posts to internal comms. Use when: product announcement, launch announcement, product launch comms, press release, launch communications, announce new feature, announce new product.

Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.

Revenue forecasting pipeline - bottoms-up pipeline forecast, tops-down model, ensemble blending, scenario analysis, and forecast calibration loop. Use when: revenue forecast, sales forecast, pipeline forecast, bookings forecast, NRR forecast, ARR forecast, forecast calibration, scenario planning, ensemble forecasting, board forecast.

Builds outbound sequences that start from a specific buying trigger (funding, hiring, tech change, leadership move, product usage) instead of a static persona list, with a routing table that picks the cadence for each trigger. Use when: outbound sequence, cold email cadence, signal-based outbound, trigger-based prospecting, sales sequence, follow-up cadence, re-engagement campaign.

Systematic unmet-needs discovery engine that maps gaps between market demand and existing solutions with quantified opportunity scores. Use when: find opportunities, unmet needs, market gaps, opportunity discovery, what should we build, where is the whitespace.