Generates two genuinely distinct hook variants for the same reel so you can post-test which opening actually wins. Use when the user says "give me two hooks to test", "A/B this hook", "which opening should I use", "hook variants".

Write the caption, hashtag set, and first comment for a reel or post. Use when the user says "caption", "hashtags", "write the description", "what do I write under this", "first comment", or "post copy".

Drafts personalized pitches to creators and brands for collab reels, shoutouts and partnerships. Use when the user says "pitch a collab", "outreach to creators", "write a DM to this creator", "partnership pitch".

Post a reel with a "comment WORD and I'll send it" CTA, and this runs the back half for you: it detects each new comment, replies publicly (warm, **link-free**), and slides the resource into the commenter's DMs — so you wake up to a list of leads instead of a pile of "sent you a DM 🙌" you have

Most people spend hours scrolling to figure out what to post. This skill turns Claude into a research machine: point it at any account or niche and it finds the exact moments that went viral and the patterns behind them — so you copy what works instead of guessing.

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Use when the user says "what are my content pillars", "define my themes", "what should my account be about".

Writes the cover-frame text and visual brief that makes your reel stop the scroll on the grid and in Explore. Use when the user says "write my cover text", "thumbnail brief", "what should the cover say", "grid cover for this reel".

Use when a specific creator has been selected and you need a concise, personal, permission-respecting first contact about a relevant collaboration. Trigger phrases include "write outreach to this creator", "contact these partners", "make a creator pitch", "how should I ask this creator?", and "follow up on this collaboration". Do not use this for mass cold outreach, automated DMs, undisclosed affiliate offers, or creator selection; use influencer-partnerships to assess fit and campaign-brief to establish the offer first.

Reshapes one Instagram reel into a TikTok and a YouTube Short — adjusting hook, length and captions per platform.

Use when an approved campaign, launch, research finding, or asset needs a deliberate plan across several social channels. Trigger phrases include "adapt this for LinkedIn and X", "where should this campaign go?", "make a distribution plan", "repurpose this without duplicating it", and "what is each platform's role?". Do not use this to invent a campaign strategy, bulk-post identical copy, or schedule a calendar; use campaign-brief for the strategic source, content-repurposer for asset transformations, and content-calendar for dates.

Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword, save, or click.

Writes the tight caption-style overlays that keep silent viewers watching to the end. Use when the user says "write the on-screen text", "captions for this reel", "text overlays", "what should appear on screen".

Stop guessing why something went viral. Feed Claude the reel you want to take inspiration from and it **watches the whole thing** — the visuals frame by frame and the spoken words — then hands you a teardown you can build your own original from. This is step one of the content factory.

The last step of the factory. Hand Claude a teardown (from [reel-analyzer](../reel-analyzer/SKILL.md)) or just an idea + the structure to follow, and it **builds the finished reel** — every beat scripted in your voice, with the on-screen text and the visual for each beat — so you can shoot/rende

Turn one idea (or hook) into a tight, postable 30-45s reel script.

Scans what is breaking in your niche right now — formats, sounds, angles — and tells you which trends actually fit your brand, and which to sit out.

Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and don'ts.

Plan, script and review short-form videos (Instagram Reels, TikTok, YouTube Shorts) so they actually get watched, with hooks that do something extraordinary in the first 3 seconds. Use when the user wants a reel idea, a hook, a script, a storyboard, or wants to know why a post flopped. Built from the real winners and losers of 262 posts and 3.5M views on @jayantcreates.ai.