Marketing fundamentals for engineers and developerneurs. Engineer-analogy-heavy tour: positioning, ICP, channels, funnels, AEO, lifecycle. Run once to get oriented. Section-by-section runnable with /ttm-101 --section <name>.

Archive a completed campaign, finalize state, and update LEARNINGS.md. Use when a campaign lifecycle is fully complete.

Update BRAND.md with new proof points and deprecate expired ones. Use when brand evidence or voice guidelines need updating.

Generate a campaign brief with mandatory outcome metrics, positioning anchor, and channel mix. Use when the user says "brief", "plan campaign", or invokes /ttm-brief.

On-demand competitor analysis that updates COMPETITORS.md. Use when you need fresh competitive intelligence for campaign planning.

Discover phase: perform market and audience research including SERP analysis, competitor content audit, and ambient narrative mapping. Use after creating a campaign.

Deliverability, dark-mode, and spam-trigger check for email assets. Run before sending any email campaign.

Fix phase: root cause analysis, fix brief, re-produce in isolated context, re-verify. Capped at 3 attempts per asset. Use when assets fail review.

Validate .taketomarket/ directory integrity, reference file completeness, and state consistency. Auto-triggers when potential issues detected.

File a GitHub issue requesting changes to an existing takeToMarket skill. Auto-uses gh CLI if installed and authed; otherwise opens a pre-filled GitHub issue URL in your browser.

Interview-driven onboarding that generates .taketomarket/ reference files (POSITIONING, BRAND, ICP, PRODUCT-DNA) with brand colors + logo. Supports YOLO mode for non-critical question skipping. Use when setting up takeToMarket for a new project.

[DEPRECATED v2.3.0 -> removed v2.4.0] Merged into /ttm-seo keyword-map.

Learn phase: extract lessons from campaign measurement data, propose reference file edits with human approval gates, log root-cause taxonomy entries to LEARNINGS.md, and extract cross-campaign patterns.

Create a new campaign directory with initialized state and reference file links. Use when starting a new marketing campaign.

Guide user to the right next command based on current campaign state. Use when unsure what to do next in the marketing workflow.

Walk through installing Playwright MCP server + Chrome extension bridge. Enables competitor-scan fallback, LinkedIn/Twitter author scraping, and landing/pSEO visual + performance gates. Run once per machine.

Controlled positioning change with reasoning, migration plan, deprecation schedule, and approval gate. Use when positioning needs intentional evolution.

Produce phase: generate content assets in fresh contexts loaded with brief, positioning, brand, ICP, and playbook. Use after a brief is approved.

Fan out a long-form asset into derivative assets across channels with full brief-produce-verify per derivative. Use to maximize content reach.