Introduction

As digital health technology continues to be adopted by a growing number of organizations, providers are developing list of requirements to ensure that new technologies are meeting their needs. In order to have success in the market, digital health startups should take into account this information put forth by Meg Barron, Vice President of Digital Health Strategy from the American Medical Association (AMA), to ensure that their products have the best chance of creating a positive outcome with providers.

What is the AMA Criteria?

The criteria put forth by Meg Barron are centered around creating better patient experiences and ensuring that providers are able to meet various challenges in the health care industry. Specifically, these criteria focus on the following five areas of review: safety, usability, interoperability, scalability, and customer service.

When evaluating these criteria, providers observe common solutions and assess their ability to deliver results. Safety, for example, requires organizations to meet certain guidelines in order to ensure that digital health technology is being used in the safest ways possible. Usability is also an important criteria, as providers want to ensure that their patients are able to use technology without facing any challenges. Interoperability focuses on the ability to make data exchange easier with other health-related systems, allowing providers to access the information they need when they need it. Additionally, scalability covers the ability of the product to grow with the organization, meaning that the technology is able to handle more data and new users even if the organization grows significantly. Lastly, customer service speaks for itself: providers want to have access to customer service anytime they face any challenges when using the product, so a reliable system is a must.

Leveraging This Information

The good news is that there are a number of ways new technology startups can leverage this information and create products that meet the needs of providers. For example, they could start by creating products that demonstrate a commitment to patient safety, usability, and interoperability. Startups can also add in features that make scaling the product simpler, and invest in customer service teams that are available to support providers and patients as needed. Additionally, they could research what features potential providers are looking for and cater their products to fit those needs.

Conclusion

Understanding the criteria providers use when evaluating new technologies can be the difference between products that are successful in the market or ones that fail. Digital health startups can increase their chances of success by taking these criteria into account when creating products and making sure they meet the needs of potential providers.

Source